Scents don't inherently have a gender. We feel marketing along gendered lines limited exploration. Our greatest hope is you approach our perfume to explore the scent itself and how it makes you feel. If it makes you feel stronger or prettier and that is how you want to feel, perfect. Approach scent with an open mind and you may be surprised with what you find.

Honestly, this is mostly just because we like the craft of it. There are places that could filter our perfume, package it, send it to a warehouse, ship it out of a fulfilment center. We do these things because keeping close to the product, to the process feels nice. It feels like we are doing something bigger than business. It feels like creating connection between the scents that we love to make and the people who find they love to wear them.

Luckily most of the perfume in the world is vegan. There are many replacements for what was once animal based ingredients. We dedicate to always keep our products this way and avoid the few non vegan ingredients that are still out there.

We are also Leaping Bunny Certified, which means we do not and never will test on animals or use third party companies to test our products on animals. 

Through 1% for the planet we support the Canadian biosphere by supporting initiatives that are taking charge in regeneration and remediation of ecological damage. 

With our financial pledge we have chosen to donate to EcoTrust Canadawho works across Canada with rural, remote and Indigenous communities toward building an economy that provides for a healthy and resilient natural environment; sustainable and abundant energy, food, and housing; prosperous and meaningful livelihoods; and vibrant cultures and inclusive societies.

We are finding the best ways to work, to support the planet, our health and the world. This means we are responsive to new information and will always keep you informed as we find better ways to work. 

These are complex problems. Many of the solutions are neither black nor white despite how many marketing departments make claims. We are not interesting in bullshitting, making claims or over promising to make a sale. These problems are bigger than commerce, bigger than perfume. The least we can do is to be honest about them and responsive to finding better ways to work as a business.