We are growing and changing as a brand, as well as people. Our November donation event is changing with us.
In the past, I have been easy to annoy and have had difficulties letting go of frustration. This is where our annual Anti Sale came from. I was frustrated by the business world during the holiday season. My annoyance was channelled into an event in which I could do something to give back.
Older and slightly wiser, I am trying to hold onto less frustration. Rather than defining myself and Libertine by what I am opposed to, I want to shine a light on what is important. On building rather than tearing down.
We are running the event the same way we have over the last few years. Our year-round 1% donation of all profits increases to 10% from November 1st to November 25th. This will go on to support Indspire.ca, a charity that supports indigenous youth through bursaries and grants.
The name however is changing. Welcome to our Good Scents Event. No longer an anti-event, but an event to do good with our scents.